Search Engine Optimization
Search Engine Optimization or SEO of a site is a complex of actions directed at attraction of target visitors on a site by means of search engines. By today, this is one of the most profitable types of advertising in the Internet. Statistics shows that 80% of visitors coming to a site, come there by means of search engines. These visitors are potential clients interested in your goods or services.
Our team of professionals created individual promotions plans for each site, but, nevertheless, let us consider in more detail the basic stages the service of project promotion may include.
1- Analysis of the Business Domain
This stage includes actions on studying the main competitors of the customer and their methods of promotion. Also, a preliminary promotion plan of the project and an analysis of sufficient and necessary conditions for achievement of the goal set are defined.
2- Keywords Research of the Project
We perform an analysis of the market of these services and define a set of key phrases which are sure to yield target visitors to the site, who are ready to buy or order these or those services or goods. As it is known, the set of key phrases attracting target visitors to a site may exceed one hundred, moreover, many services of a company cannot be described on a single page. Most often, projects contain thousands of pages, therefore, at this stage we also perform a splitting of key phrases into pages, which facilitates the stage of promotion of the site and gives the possibility not to be limited by 10-20 key phrases.
3-Design Rework and Layout
The cases when a site is made in an incorrect way are not so rare. At this stage, the mistakes admitted during the design are eliminated, and laying-out of both the already existing pages of the project, and new ones is performed.
4-Rework of the Project Content, Site Optimization
At this stage, we will gladly render the services of a partial composition of the text content of the site. Unfortunately, it is not always that the text content of the project meets the requirements of being laconic and brief. A full and precise description of the services of your company helps a successful promotion of the project, reduces the time terms of the stage of the SEO promotion of the site. Also, at this stage, we perform an analysis of the project structure, its "usability" (convenience of navigation inside the site, correct placement of components), an analysis of the software code of the project, we eliminate possible errors with the purpose of improvement of the friendliness of the project to indexation by search engines and increase the speed of indexation of the project. This stage may include:
5- Increase of the Project Link Popularity at all Stages of its Promotion
- Creation of a site map;
- Elimination of dynamic non-indexable pages and site rework for pseudo-statics (pages with the .html extension);
- Composition and alteration of page headers, and meta tags Title, Keywords, Description;
- Composition of the 'robots.txt' file
One of the most important stages of site promotion. On the quality of selection partners sites, on the way they link is set to your site, depends on great part of success for long and stable ranking of your project in the top then of the main search engines.
6- Registration of the Site in the Major Directories, and also in tops
Correct registration in such directories as Dmoz or Yahoo is extremely important. Search engines like Yahoo or Google give it a great value if a resource is registered in the above mentioned catalogues. What is important is not only the text of the link, but also description of the project. At the customer's desire, the project may be registered in other systems.
7- Report on the Work Done and the Results
During promotion of a project you receive written reports on the work performed. Such a report may include: the number of links set to the site, the URL of the link, the qualitative increase of PR of pages, a report on the increase of standing in search engines, information on the amount of visitors to the sites, etc.
